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I'm sure that you've had those Eureka! moments Tony Pollard Cowboys Jersey , too. When a piece of information suddenly helped you see or understand something that hadn't been apparent before.

For me, one came when I discovered means-end analysis, a marketing concept that helps us understand why listeners or readers might respond -- or not respond -- to our messages. It does this by clarifying the relationship between product features and the benefits experienced by consumers.

I also believe it has great potential for developing communication strategies.

But first, let's review the marketing connection: Consumers know about products in three general ways:

* by the attributes (features) they possess;

* by the consequences of 'consuming' those attributes; and

* by the way the consequences help satisfy personal needs.

As the list suggests, these types of knowledge are linked Connor McGovern Cowboys Jersey , providing connections among attributes, consequences, and the value-fulfillment benefits we derive from them.

For example, a luxury car offers a number of attributes (features) that make it distinctive. Owning and driving one has some personal consequences, which might include showing others that the owner is affluent and successful. That Trysten Hill Cowboys Jersey , in turn, satisfies the owner's value-driven need to be seen as successful...

Now, let's look at the same example another way. A low-end car's attributes might include an inexpensive purchase price and economical operation. One personal consequence of owning a car with these attributes might be to have more money available for saving. And, that could provide value satisfaction by giving the owner a sense of accomplishment as she watches her savings account grow.

In developing a communication strategy, the means-end concept offers a couple of important tools. First Taco Charlton Cowboys Jersey , it suggests a way to structure messages. Start with attributes, link those attributes to personal consequences, and then link the consequences to satisfying personal value-needs. Second, it may help us predict the impact of our messages.

For example, say your manufacturing plant is about to buy and install a major piece of machinery Michael Gallup Cowboys Jersey , and you want employees to know about it. For the plant newsletter, you write an article, starting with attributes of the new machinery. Now, link those attributes to personal consequences: The new equipment enhances the long-term viability of the plant, which makes employees' jobs more secure. And Leighton Vander Esch Cowboys Jersey , secure jobs satisfy an important value requirement among employees, which is to provide their families with a good standard of living.

But, suppose you finish writing about the attributes, and you can't get a grip on the personal consequences for employees, or how it will satisfy their value needs. That should help you predict that the message will fall on deaf - perhaps even hostile - ears.

Given that knowledge Demarcus Lawrence Cowboys Jersey , you can rethink what you're doing, what you're saying, or how you're saying it.

In summary, by linking features and benefits, we give ourselves an opportunity to understand and construct effective messages Amari Cooper Cowboys Jersey , for both marketing and other purposes.

Robert F. Abbott writes and publishes Abbott's Communication Letter. Learn how you can use communication to help achieve your goals, by reading articles or subscribing to this ad-supported newsletter. An excellent resource for leaders and managers, at: Medical Oxygen Concentrators Market: Region-Based Segment & Secondary Sources by 2022
by rajsingh50901 · December 28, 2018


28 Dec 2018 Global Medical Oxygen Concentrator market is expected to witness a high growth on account of its increasing incidences of asthma and respiratory diseases. Medical oxygen concentrator is designed for the supply of enriched oxygen gas from a gas supply. These products were invented in the early 197 and have revolutionized medical treatments of chronic and acute patients. These devices use pressure swing absorption technology used to separate some gas species from a mixture of gasses. Health care applications of this concentrator are the major factor driving the overall market demand. These devices are useful in providing oxygen supply to critical patients suffering from respiratory disorders. As per the Centers for Disease control and Prevention, in 2013 Dak Prescott Cowboys Jersey , around 22 million people suffered from asthma in the U.S. This device usage in the treatment of asthma patients is expected to drive the market over the forecast period.




Home medical therapy is another factor that drives the market demand is expected to propel the growth in near future. Recent trends have shown that there has been a significant growth household medical therapy. Rising incidences of respiratory and cardio vascular diseases coupled with the aging population drive the usage of oxygen concentrators at patients home. This has given rise to portable concentrators which allow patients to carry their movements. Increasing application in commercial aircrafts has been driving the market demand in recent years. In 2014, The Federal aviation administration, the U.S approved around 20 models and brands of portable oxygen concentrators which can be used during air travel emergency.


Medical applications in the defense sector are anticipated to provide bright prospects for the overall industry growth. Portable oxygen concentrator devices are used by the military during disasters and relief activities for the treatment of victims especially at high altitudes or places where the oxygen concentration is low. It is even used in military aircraft at high altitudes to supply the aircrew with oxygen.


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